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If you’re sending email marketing campaigns to your clients and customers as part of a larger marketing strategy, one of the things you’ll want to make sure of is to brand the emails that you’re creating. This way, you will ...

On this episode of the SEJ Show, Loren Baker, the founder of Search Engine Journal, and Vitor Peçanha, the CMO and co-founder of Rock Content, sit down to talk about the future of content marketing, the importance of branding in trusted ...

Users are the main focus of everything that is done in modern SEO. Trying to find and understand the right audience can definitely be a challenge for anybody, no matter how much experience you have. In this Mozcon video, Alexis ...

Do you create videos for your HVAC company where you talk about industry news, product releases and reviews, along with the services you provide? If so, you want to make sure you post them the right way on social media, ...

One of the worst things that a business can experience from a website perspective is a sudden drop in their SEO rankings, watching all of their hard work just go out the window. If you’re experiencing a drop in SEO ...

In every market, industry and business, you’ll find somebody who wants to be considered a thought leader, but what exactly is a thought leader? According to the Oxford Dictionary, thought leadership is defined as “the practice of developing important new ...

Many marketers tend to do this – they take a once-and-done approach to keyword research, and Google decides to change how things work. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete ...

Are you in the need for some quick optimization tips for your website? Marketing 360 has come up with a handful of quick tips that you can use to optimize your site, especially if you\'re new to SEO. Do keyword ...

Everybody these days seems to be using social media. In North America alone, people spend about 2 hours and 5 minutes on social media every day. This gives marketers the ability to get their brand and messaging in front of ...

Have you heard that social media doesn’t drive results, or that holiday: advertising on Facebook isn’t worth it anymore? If you have, the people who have said that clearly doesn’t know what they’re talking about. Social media is a huge ...

Is your HVAC business ready for online shopping this holiday season? Get acquainted with the latest eCommerce trends to dominate this year. With a little know-how, you can begin to adjust your marketing strategy to match online behavior. Watch this ...

The newest version of Google Analytics is just what it sounds like – new and improved. GA4 ads new analysis technology without requiring any additional code, and is fully functionality and is the default property type when creating a new ...

These days, B2B marketers are using a smorgasbord of social media platforms to reach out to their audience. According to Social Media Examiner, among B2B marketers, Facebook (89%) is now the most used social networking platform, followed by LinkedIn (81%), Instagram ...

You might be wondering – what exactly is thought leadership, and how does it affect search rankings? Thought leadership isn\'t exactly something new, and has become a commonplace thing when talking about content marketing and public relations tactics. The Oxford ...

Do I need coding skills for SEO? The short answer is no. Typically, SEO doesn’t really require much, if any, hands-on coding knowledge to succeed. But, the longer answer is yes, as a good sense of how programming can work, ...