Archive

Month: July 2021

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Self-Serve Podcast Ads Arrive on Spotify, And More

In this episode of Marketing O’Clock, the SEJ gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out …

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The Google Ads App Has Three New Features

It’s probably safe to assume that as an HVAC business, you are doing some digital marketing to reach as big of an audience as possible. In that case, you’re probably running Google Ads. If that’s the case, then you might want to utilize the Google Ads app. But you might ask, why should I want …

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Google’s Mobile-First Indexing Deadline Gets Dropped By Google, Leaving It Open

Remember all the hubbub that came out of the news that Google was posting a deadline for mobile-first indexing? It would seem that, according to John Mueller of Google, the company decided that they will leave the “the timeline [open] for the last steps of mobile-first indexing”. This comes from the company blog.  The blog stated: …

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How to Rank High On Google for Your Best Keyword

Keywords are an important part of your SEO strategy because they tell search engines about the content found on your HVAC site’s webpages. They help people search for the content that you provide to fill a particular need that they have. Keywords are as much about your audience as they are about your content. If …

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How to Create an Email Newsletter (Checklist)

Is your HVAC business using email newsletters as a way to get all the important and relevant information out to your clients and subscribers? If no, you might want to reconsider, as putting out newsletters (especially on a regular basis), can you to share engaging content, promote sales and offers, and ultimately drive more traffic …

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Using Google Trends To Optimize Your Content Strategy Timing

If you’re always making content for your HVAC website, but you aren’t sure what sort of trends people have been searching for? With Google Trends, it’s possible to get a lot of data that is both timely and useful. In the latest Search Engine Journal Show video, the newest Trends Curator with the Google Trends …

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