Month: July 2021

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What Three Powerful On-Page Optimizations Can You Use To Power Up Your Content?

What is on-page SEO? This type of SEO is a “technique that is used for optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. In search engine optimization, like Google, Yahoo, Bing on-page optimization refers to a factor that has an effect on your website and web …

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LinkedIn Publishes New Guide on Effective Brand Building Strategies

Recently, LinkedIn has graced us with another new guide that will help businesses maximize longer-term branding goals, which can be great for your HVAC brand. The guide takes a look at short-term sales targets that will ultimately help improve your marketing performance in the long run. According to the business platform, it’s a smart move to …

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How Storytelling Fuels Reporting Your Clients Can Get Excited About

Perhaps you’ve been marketing your HVAC business for a while now, and you’ve learned a few things over the years of how to get your message across., but even then, there will be time when clients will scrutinize and disparage the data that you share with them. Why would they even do that? You’ve presented …

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How to Use GMB Posts And Facebook Events for Local Marketing

Is your HVAC business looking to market your services to a local audience? To get your business in front of as many people as possible, you can utilize both Facebook Events and Google My Business Event Posts to get as much exposure as possible. With Google My Business Events, you are able to promote your …

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Facebook Launches ‘Campaign Ideas Generator’ to Help Businesses With Their Promotional Efforts

You’ve been creating HVAC advertisements for a while now for Facebook, but sometimes you are having an off day and having a hard time trying to find the inspiration to create something new and innovative. Everybody deals with this through out their marketing career, but Facebook has something that might help out. The company has …

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Social Media Marketing Tips For Every Brand And What You Should Avoid

As an HVAC business, you use social media platforms like Facebook to post links to their websites, but those social media platforms don’t want anybody to take those links to other sites like yours. They want to make sure that users stay there and continue looking through their feeds and clicking on ads. What are …

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How Do You Use Python To Automate The Search Intent Clustering Of Keywords?

What is the importance of search intent? First, we need to be sure we know what search intent is. Search intent is when the user preforms a search on something like Google or Bing, where they are searching for a particular topic, answer, or resource. For SEO,, there is a lot when it comes to …

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LYFE Marketing’s Guide To LinkedIn Stories For Small Business [2021]

Did you know that 33% of B2B decisions are utilizing LinkedIn for research purposes, or that 43% of B2B marketers attribute their sales to LinkedIn? These numbers should help convince you that LinkedIn is a big part of the marketing funnel for B2B businesses. This is why it’s important for you to consider using LinkedIn …

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