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Blogging is constantly changing, and when it comes to specific types of topics, one question pops up – should you create one big authority site for your content, or should you create a number of smaller ones, each of them ...

According to a report by Accenture, There are currently 2.2 billion loyalty memberships in the US alone. The report also confirmed that 90% of the companies have a some kind of variation of loyalty program. The reason why brands still ...

In case you didn\'t know, Instagram is pretty big. It has an enormous audience at its disposal - over 1 billion active users monthly to be exact. Instagram is the second most visited social network (sitting pretty at an average user time of ...

If your brand has been on Facebook for a while and you’ve build up a following, that’s awesome! You know you can communicate with them, update them on goings on within your company and keep them in the know on ...

Marketing is an important part of any business, regardless of the industry or business size. It doesn’t matter if you are running a B2C or B2B company, marketing is an absolute must. No matter what sort of business you’re running, ...

Marketing is an important aspect to any company and industry, and HVAC is no different. It\'s an important step that you should consider taking to attract new clients, drive sales, and propel your business to higher levels of growth and ...

I know that this is a weird idea, but if you’re a B2B business, you might want to consider using Facebook in order to connect with other businesses. A lot of B2B businesses will probably think this is an odd ...

Did you know that about 12% of unique website visitors agree to receive web push notifications? You might be wondering, what is a drip notification? According to Aritic.com: “A drip campaign is a pre-scheduled behavior-triggered campaign that is sent to users ...

Q4 is right around the corner, so prepare!! In this video, we will be covering 3 things that you can start doing right now in order to accomplish small business marketing in Q4. Watch to meet your goals and finish ...

Email is a powerful tool for businesses to use for your marketing campaigns, as well as overall business communications. It’s fast, cheap, accessible and easily replicated. Email can benefit businesses as it provides efficient and effective ways to transmit all ...

Ask your marketing team how busy they are. Chances are they will tell you that there is so much to do, that they barely have enough time to themselves for anything else. This is even more true for SEO. Unfortunately, ...

When you think about digital ads, we immediately think of something like Google Ads. Sometimes, we don’t even consider Microsoft Ads unless we’re reminded about it. In reality, Microsoft is in no way inferior to Google with its advertising offer. ...

According to Parallelinteractive.com, over 92 percent of people feel that, when deciding on who to buy products or services from, visual stimulation is the #1 influencing factor in that decision. It makes sense, because we, as humans, are very visual creatures. ...

These days, influencers are everywhere. It’s a hot form of marketing right now. They can be great for connecting both organic social reach and paid ads, and are incredibly effective when it comes to marketing just about anything. We can ...

Everyone makes Facebook and Instagram videos. . . but how do you make them stand out? Social media is consistently changing the way we communicate and consume information. These days, it isn\'t shocking that that with all of the content ...