Do You Need A B2B Facebook And Instagram Ad Guide?

These days, B2B marketers are using a smorgasbord of social media platforms to reach out to their audience. According to Social Media Examiner, among B2B marketers, Facebook (89%) is now the most used social networking platform, followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%).

This isn’t the first time we’ve heard about the use of Facebook properties in the B2B market, as SageFrog conducted its “2021 B2B Marketing Mix Report,” indicating that Instagram usage increased about 30% from last year to 60%. This suggests that more B2B marketers are leveraging the platform.

This is why, if you’re a B2B marketer, or you’d like to market your B2B company, and you want a cost effective way to reach more prospects using Facebook and Instagram, you’ll want to check out Social Media Examiners’ guide where Anna Sonnenberg will show us how to leverage Meta’s latest B2B audience targeting capabilities.

Check out Anna’s post over here to find out more!