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Do you want to diversify your online advertising while leveraging Google's ecosystem in order to reach more people? Find out how to get started with Google Performance Max ads solution with Social Media Examiner's video! Why Use Google Ads What ...

If you’ve spent anytime around Google, working with the search engine to market your business website, you’ll know that they love to change up and update their algorithms all the time. This can cause quite a shake up with how ...

At its core, Google Analytics 4 (GA4) is an entirely different new Analytics product when compared to the current Universal Analytics platform, and is focused on providing more data throughout the entire life cycle of the customer journey. With GA4, ...

Are we seeing a global economic recession taking place? If so, well, that it’s a problem. But if you prepare your marketing strategy for a shift in the economy. In this White Shark Media video, we share how the best ...

At this point in the marketing space, it’s been well-established that video is one of the big breakout trends in the marketing world in the last decade. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of ...

Have you ever stopped to wonder if the Facebook ads you see in your news feed actually works? It’s interesting to think that sometimes you will find them annoying and a bit of a pain, but realistically, if done right, ...

Trust is an extremely important aspect of any successful business. Without it, there isn't a single hope that you'll get enough sales to keep going in the long run. According to research by the American Psychological Association, business partners that ...

We’ve heard the saying that a picture is worth a thousand words, but graphic design can be worth thousands of dollars for any business. You might be thinking, that having the imagery on your website is a good thing, but ...

Where should brands be directing their focus during times of economic uncertainty? In this LinkedIn video, LinkedIn’s Chief Economist Karin Kimbrough spoke about the evolving landscape and how marketing teams can adapt. They talk about trends regarding evolving business cycles, ...