Month: May 2021

internet, whatsapp, smartphone

How Do Facebook Ads Actually Work?

With Facebook’s current woes (we’re looking at the lawsuit targeting their reach metrics as well as the company’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT)), they’re ironically doing well in the Facebook ads department. Is Facebook ads worth it though? The short answer is yes, yes it is worth it! According to Disruptive: “if you set …

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facebook, internet, network

Facebook Import Is Available In Microsoft Advertising

Recently, Microsoft Advertising made an announcement that said that the company is rolling out a new feature called Facebook Import, which lets marketers import campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network. With Facebook Import, advertisers can import up to 10,000 campaigns for each campaign per account. Also, you …

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ipad, google, seo

What Are Some of the Takeaways From Google’s Marketing Livestream?

Every year, Google arranges an event where they can announce new products and services, the latest trends, as well as best practices. This year’s Google Marketing Livestream showed some new announcements, and we also got to hear from industry leaders who took their businesses to the next level through the adoption of “the new realities.” …

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google on your smartphone, search, internet

Google Updates Customer Match, Performance Max Campaigns, The Insights Page And Product Feeds During The Google Marketing Livestream

On May 27, 2021, Google announced a number of different Google related news during its annual Marketing Livestream. Some of the news included expanding the capabilities of several existing features. The Google Ads Insights page is getting something new called the Demand Forecast, which will predict relevant changes to search behavior over the next 90 days. …

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linkedin, social, network

LinkedIn Introduces Event Ads Along With “Boosted” Posts

Recently, LinkedIn has released two new ad products – Events Ads and Boosted Posts. The new Event Ads product is a format that can be found in the LinkedIn feed, highlighting information including date, time, how to register and if any mutual connections want to attend events. B2B event marketers will have a good chance …

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smartphone, cellphone, touchscreen

Tips on How to Design a Mobile First Website

Mobile-first websites have come along over the last decade, and Google has really pushed it forward over the years. In case some of you haven’t heard of mobile-first, here’s a quick rundown. The mobile-first strategy refers to the practice of developing an online experience for mobile before designing for desktop web or any other device. …

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