One important part of success of any business is having good customer retention. Without it, a business won’t get anywhere, and they will ultimately fail. If done successfully, it can end up having the opposite effect – increased company profits. What exactly is customer retention? Customer retention is a business’s ability to keep existing customers […]

Facebook Watch is a video-on-demand service found on, you guessed it, Facebook that combines aspects of the platform’s video-sharing functionality with premium content. Creators are given the ability to upload short- and long-form videos on the free service. Users can access Facebook Watch through Facebook on both the website and mobile app. You can find […]

In this video, Ignite Visibility CEO John Lincoln discusses the three critical market trends that are prevalent in 2022. The video will show you what they are, how they could potentially affect your business, and how you can stay on top of your paid media efforts. These are three strategies that are critical to paid media: Measurement […]

In short, PPC management is when one or more marketers oversee a company’s entire PPC ad strategy and budget. PPC is an important aspect of any business because it rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and measure the effectiveness […]

Being able to effectively advertise on Facebook is important because you’ll be driving traffic to your site through one of the largest social platforms out there right now. It’s worth the time to put those ads out there with so many people on Facebook, especially between the ages of 25 and 45. There are a good […]

Last year, according to the US bureau of Labor Statistics claimed that over 47 million American left their jobs voluntarily in what would become known as The Great Resignation. It seemed that no business was immune to this worker shortage, as workers began to rise up against what they felt are unfair work conditions laid […]