Archive

Month: February 2021

twitter, social media, media

Twitter Announces The Super Follow That Lets Users Monetize Tweets

We’ve been given a first look at a brand new feature for Twitter called the Super Follow. This allows users to pay a monthly fee, and in return, users will gain access to Twitter premium content. During the Analyst Day event, Twitter showed off new features that seemed familiar to Facebook Groups. Twitter even ended …

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seo, search engine optimization, search engine

Google Posts: Conversion Factor — Not Ranking Factor

Out of all the things that are considered a Google ranking factor, Google Posts are not one of them. Even then, they can be a great resource for increasing local business conversions. In this episode of Whiteboard Friday, Greg Gifford shows us how to put our best post out there.
phone, display, apps

Social Media Size Guide Update 2021 (Infographic)

With the advent of social media, it seems that our average attention span has gotten shorter the more we use it. These days, it can be really easy to get somebody’s attention, but it’s just as easy to lose it again. This is why having a really cool visual can mean the world when it …

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facebook, social network, network

Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change

Back in December, Facebook decided to push forward with their public offensive against Apple’s coming IDFA changes and fight for small businesses. On February 26th, the company launched a brand new ad campaign, which includes TV and digital promotions. The purpose of the new campaign is to better explain why personalized ad targeting is good, and why …

Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change Read More »

magnifying, glass, detective

Investigating Traffic Upticks

You’ve been working on hard on your HVAC website, and you’ve got your pages the way you want them, and you’re blog posts are doing really well, too. But then, one day, the traffic going to one of your pages or a blog post suddenly jumps, and you’re shocked on how or why this happened, …

Investigating Traffic Upticks Read More »

facebook, social media, media

1.8 Billion People Are Using Facebook Groups Each Month

Social media can be a godsend for all sorts of businesses, and the HVAC industry is no different. Facebook is a social media platform that has been quite popular, and is a great place to advertise your business. It’s one thing to have a regular page for HVAC, but have you ever thought about creating …

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internet search engine, tablet, samsung

Is Google E-A-T Actually a Ranking Factor?

What would you consider to be important when wanting to rank well on search engines? SEOs feel that being able to show expertise, authority and trustworthiness are all key factors when trying to rank. In this Whiteboard Friday, Cyrus Shepard explores if Google’s E-A-T is a real ranking factor, making your E-A-T goals SMART, and …

Is Google E-A-T Actually a Ranking Factor? Read More »

google, question, online search

Google Search Might Be Displaying Featured Snippets Less Often

We’ve gotten used to seeing plenty of snippets displayed in Google’s search results for a while now, but it seems that those snippets aren’t showing quite as often as they used to. Several different SERP tracking tools have noticed that Google isn’t showing featured snippets as often as they used to. The tools track a …

Google Search Might Be Displaying Featured Snippets Less Often Read More »

google on your smartphone, search, internet

Google Will Deprecate Showcase Shopping Ads April 1

As of April 1, Google will be moving Showcase Shopping Ads to product Shopping ad groups. As part of the change, any Showcase ads and ad groups that you had will be removed, although users will still be able to access their performance data. Read more about this news here.
social, social networks, social network service

According To A New Report, People Were More Actively Deleting their Past Tweets in 2020 (Infographic)

2020 was a crazy year, and I think we can all agree on that. There are things we all wish we could forget about. And it seems that that is exactly what happened on Twitter. According to the stats provided by Tweet Deleter, people were second guessing themselves, because there were a good amount of tweets being …

According To A New Report, People Were More Actively Deleting their Past Tweets in 2020 (Infographic) Read More »

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