Month: April 2024

video, camera, optics

HVAC B2B: Why Video Ads Are Your Secret Weapon

Video has emerged as a marketing powerhouse, and its influence in the B2B realm is undeniable. A staggering 87% of B2B marketers now leverage video as part of their marketing strategy [source needed]. This statistic alone underscores the immense potential of video advertising in capturing the attention of potential clients and driving business growth. For […]

Are PDF Downloads Still Effective for B2B HVAC Marketers?

In the realm of B2B marketing, PDF documents have long been a staple for HVAC companies targeting other businesses. These versatile file formats have served as a valuable content marketing strategy, offering a range of content types, from white papers and case studies to industry reports and even PDF brochures. Sales teams have relied heavily […]
cms, wordpress, content management system

How B2B HVAC Marketers Can Organize User-Generated Content

Customer reviews, testimonials, and success stories – these are the voices of real people in the real world, and in B2B marketing, they’ve become a game-changer. This user-generated content (UGC) cuts through the noise, offering genuine validation that resonates with buyers seeking solutions that work. But for B2B HVAC marketers, there’s a twist. The industry […]
content marketing, digital marketing, online advertising-7307069.jpg

HVAC Marketing in 2024: Blog Content to Skyrocket SEO

These days, it would appear that blogging has become an essential component of an effective marketing strategy for HVAC businesses. With more and more potential customers turning to search engines and social media platforms to find local services, having a strong online presence is crucial. Blogging not only helps HVAC companies improve their search engine […]
website, design, code-4396924.jpg

Revamping Your B2B HVAC Website (Without Losing Business)

The B2B HVAC industry is rapidly becoming digital-first. For businesses that sell products and services to other HVAC companies, a strong online presence is no longer optional – it’s the key to attracting new clients and staying ahead of the competition. Potential customers are turning to the internet to research suppliers and partners, and a […]
media, social media, apps

Stock Photos vs. No Photos for B2B HVAC Social Media

In the realm of social media marketing, visuals have emerged as a powerful tool for captivating audiences and driving engagement, even in the B2B sector. The adage “a picture is worth a thousand words” rings true, as visuals can convey complex messages with clarity and impact, cutting through the noise of cluttered feeds. The statistics […]