As many of you know, Google made an announcement that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that date to find analytics alternatives for website analytics. In Google’s case, they’re making it easy for you to stay. When it does sunset, Universal Analytics will be […]

In social media management, the main focus is delivering the right content to your audience. But, should there be a focus on the timing of posting that content? If the content is posted at the wrong moment, there’s a chance the content will be looked over or completely missed, and that would leave you with […]

From long long sales cycles to trying to show how your business is different from the rest of your competitors, B2B companies are facing an uphill battle. Despite the struggles though, it\’s totally possible to climb out of the pit of challenges where you are able to develop long-term success. But what can you do […]

Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn’t know about SEO. This year, he’s back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.

Text message marketing, or short message service (SMS) marketing, is on the rise as a way for your business to get in contact with a receptive audience in real time. SMS marketing, which has a high consumer response rate, allows your business to increase client engagement now that personal communication is at an all time […]

What are Programmatic ads and DSP? DSP, or demand-side platform, is a type of software that allows an advertiser to buy advertising with the help of automation. A demand-side platform (DSP) is a type of software that allows an advertiser to buy advertising with the help of automation. Because they allow mobile advertisers to buy high quality traffic at […]