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In this recent episode of Marketing O’Clock, they discuss Google\'s most recent Search On Even where they discuss all the announcements that came from it. Learn more about improvements to Google lens translate, the expansion of Multisearch, shopping updates, new ...

In PPC marketing, targeting your competitors and their audiences is a tradition that every marketer has done. Getting your ads in front of their audience can help build awareness of your own brand, ultimately generating leads and sales. Yes, Google ...

These days, finding influencers to help you with your influencer campaigns isn’t a hard thing to do. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. These creators are paid to promote the products ...

What’s wrong with some misinformation once in a while? It didn’t do anything wrong. It didn’t hurt anybody, right? In this Moz video, Joy Hawkins discusses the topic of misinformation in the world of local SEO. Misinformation, when it comes ...

Did you know that engagement rate is one of the most important metrics that you can measure when it coms to content performance? Engagement is used to define success and grow audience engagement, and can result in interactions, such as ...

Have you gotten a few months into working with a client, and discovered some things about them or their needs that you wish you had known at the beginning? Or have you started a job, and no matter how hard ...

It’s October, which means the holidays are all but upon us, which means it’s time you should begin decorating your online marketing with holiday email templates. Why should you bother sending holiday emails? According to Text Blaze, “Sending emails around holidays is ...

If you\'ve spent any time on social media platforms, such as Twitter or Facebook, you\'ve undoubtedly come across contests being run by a variety of businesses. These contests are a great way to promote your business, especially if it\'s a ...

As many of you know, Google made an announcement that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that date to find analytics alternatives for website analytics. In Google’s case, they’re ...

In social media management, the main focus is delivering the right content to your audience. But, should there be a focus on the timing of posting that content? If the content is posted at the wrong moment, there’s a chance ...

From long long sales cycles to trying to show how your business is different from the rest of your competitors, B2B companies are facing an uphill battle. Despite the struggles though, it\'s totally possible to climb out of the pit ...

Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn’t know about SEO. This year, he’s back to share the hottest technical tactics to uplevel your efforts, plus the ...

Text message marketing, or short message service (SMS) marketing, is on the rise as a way for your business to get in contact with a receptive audience in real time. SMS marketing, which has a high consumer response rate, allows ...

What are Programmatic ads and DSP? DSP, or demand-side platform, is a type of software that allows an advertiser to buy advertising with the help of automation. A demand-side platform (DSP) is a type of software that allows an advertiser to buy advertising with ...

Creating content can be easy, but getting in front of your target audience is a whole other ball game. Coming up with a strategy to promote what you’ve worked so hard on can be the most important and impactful thing ...