Archive

Month: April 2021

implement, do, implementation

Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns

Do you have link building campaigns that could use a little help? Many websites could use such help, and this is where technical SEO comes into play. But what is technical SEO for those who aren’t sure what it is? Technical SEO refers to website and server optimizations that help search engine spiders crawl and index …

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rings, link, sky

How to Use Surveys to Tap into Trending Conversations (and Build Links)

Anybody who uses search engines knows Google uses links like votes. But not all links are considered to be equal. A link that leads to a website that is generally considered competent and trustworthy, or it’s not. These types of credible and trustworthy links will usually get more clicks, while the others don’t. In order …

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puzzle, last part, joining together

Instant Match Rates Are Available For Customer Match Lists In Google Ads

When advertisers upload a customer list, Google will now display the estimated match rate, according to a Google announcement. The announcement came out on April 29, 2021. According to the announcement: “When you upload your customer list you’ll get a match rate—this is the percentage of your customer list that is usable with Customer Match. Previously, you …

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digital marketing, seo, google

Google Ads API version 7.0 Gets Released

Google has recently released a new version of the Google Ads API, upgraded from version 6.1.0, which has only been around since April 10 of 2021. With Google Ads API version 7.0, a lot of changes of been made, all of which can be found in the release notes. The highlights of 7.0 includes: New assets for …

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whatsapp, communication, smartphone

Facebook Will Be Allowing Businesses To Create Facebook Ads From Within WhatsApp’s Business Tools

Being able to promote your HVAC business on multiple platforms is always good. Putting ads about your brand out there will help increase your chances of being seen, and finding new ways to do so are always helpful. Facebook is trying to do just that with their WhatsApp app, a little-known messaging app in the …

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road sign, attention, right of way

11 Important Parts of SEO You Should Be Getting Right

Website optimization can be a bit fickle some of the time. You need to ensure you have the desired elements down pat in order to be fruitful with your SEO strategies. After all, we want to make sure that your HVAC site is getting the right kind of exposure. But what are these elements? Realistically, …

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