Month: April 2021

implement, do, implementation

Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns

Do you have link building campaigns that could use a little help? Many websites could use such help, and this is where technical SEO comes into play. But what is technical SEO for those who aren’t sure what it is? Technical SEO refers to website and server optimizations that help search engine spiders crawl and index …

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rings, link, sky

How to Use Surveys to Tap into Trending Conversations (and Build Links)

Anybody who uses search engines knows Google uses links like votes. But not all links are considered to be equal. A link that leads to a website that is generally considered competent and trustworthy, or it’s not. These types of credible and trustworthy links will usually get more clicks, while the others don’t. In order …

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puzzle, last part, joining together

Instant Match Rates Are Available For Customer Match Lists In Google Ads

When advertisers upload a customer list, Google will now display the estimated match rate, according to a Google announcement. The announcement came out on April 29, 2021. According to the announcement: “When you upload your customer list you’ll get a match rate—this is the percentage of your customer list that is usable with Customer Match. Previously, you …

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whatsapp, communication, smartphone

Facebook Will Be Allowing Businesses To Create Facebook Ads From Within WhatsApp’s Business Tools

Being able to promote your HVAC business on multiple platforms is always good. Putting ads about your brand out there will help increase your chances of being seen, and finding new ways to do so are always helpful. Facebook is trying to do just that with their WhatsApp app, a little-known messaging app in the …

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cyber security, cybersecurity, computer security

Cybersecurity Threats Every Business Should Know in 2021

The continued advancement of today’s technological advancements can give us cutting edge benefits to today’s living standards. The increased functionality, efficiency and connectivity we can get, all due to technology serves us both personally and in business. But despite all the advancements we’ve made with this tech, there’s always going to be malevolent people out …

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man, business, businessman

Conversion Rate Optimization – Turn Visitors Into Customers

Your website has been created for your HVAC website, you’ve successfully marketed to all the right people, and you’re beginning to see traffic flowing to your site. But despite all the people visiting your site, nobody is talking the bite. They aren’t talking business with you, Simply put, you’re not getting the conversions you were …

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smart watch, apple, wrist

Apple’s New App Tracking Permissions Is Live In iOS 14.5

If you’re an HVAC business that’s been doing advertising on as many platforms as possible, including both Android and Apple mobile devices, this news is important to know about if you haven’t heard about it already. As of this writing, it’s been a couple of days since iOS 14.5 officially launched. In case you’ve been …

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girl, glasses, instagram

Plans For New Revenue Tools Are Laid Out For Instagram Creators, And Improved Brand Promotional Offerings

It seems that Instagram is coming out with a suite of brand new tools that will help influencers make money while using the platform. These new tools include creators shops, affiliate commerce and a “branded content marketplace” meant to connect users and brands. The Creator Shops are going to be similar to the Instagram and Facebook …

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