Archive

Month: March 2021

best practice, process, business

Technical SEO Best Practices for Beginners

For HVAC or any other brand and business, we want to make sure that our websites are not only well built, but kept up over time. The last thing we want to do is make it and leave it, because it will, over time, not work as well as it could if you took the …

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twitter, social media, media

Jan Manchun Wong has shared a tweet saying that Twitter is working on a community page, which are pages created by individuals.

Jan Manchun Wong has shared a tweet saying that Twitter is working on a community page, which are pages created by individuals. Currently, not much is known about Twitter’s community page, but as George Nguyen said, it might let the social platform compete with Clubhouse. Source – Search Engine Land
youtube, iphone, smartphone

YouTube Is Testing Removing Public Counts On Videos

YouTube is trying out a new experiment where the public dislike counts will be removed on a select number of creators’ videos. The idea is to try reducing the impact of negative behaviors on YouTube. The creators themselves will still be able to see their like and dislike counts in YouTube Studio, but with this public removal …

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logo, twitter, social media

Twitter Updates Amplify Pre-Roll Video Ads, With New Display Format and Curated Placement Categories

Twitter has made an announcement of a new expansion of its Amplify pre-roll ads, allowing brands to place their promotions next to Twitter’s premium video content. This could give HVAC quite an extra advantage when trying to post ads and promotions for potential clients. According to Twitter, they have over 200 video content partnerships, which …

Twitter Updates Amplify Pre-Roll Video Ads, With New Display Format and Curated Placement Categories Read More »

linkedin, logo, icon

LinkedIn Users Will Be Able To Add An Intro Video to Their Profile

LinkedIn’s user profiles will be getting an upgrade, which will let users add introduction videos. LinkedIn is also coming out with a new ‘Creator’ mode, as well. Quite a few managers who are looking to hire feel that video has become more important than before, especially during the current pandemic. Video helps with interacting and …

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correcting, proof, paper

Are Spelling Mistakes In Google Searches A Good Thing?

Google has really evolved since the early days when it first launched in 1998. The search engine has become this juggernaut that has managed to help users find exactly what they are looking for. But what if you accidently misspell a query? On one hand, you’d think that Google wouldn’t know what you’re talking about, …

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chess, board, game

Technical Tips: Measuring the Impact of Technical Strategies on Rankings

It’s easy to implement technical tasks, but it’s a whole other bag of worms to measure the impact of those tactics on ranking. In the following video, Alicia Feinstadt, shows us to use keyword segmentation and Moz Pro reporting to monitor the success of your technical SEO efforts.
analysis, analytics, business

How Do You Tell Stories With Data?

In the age of digital marketing, data is worth more than you know. Without the data you would collect from analytics, we wouldn’t have anything to go off of, and any future marketing strategy would fail. Nancy Duarte, the CEO of Duarte Inc, said that “the findings [from the data], though, will stay buried without …

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linked in, logo, company

7 Posting Tips to Help Boost Your Personal Brand on LinkedIn

Did you know that you already have a personal brand? Yup! You do! But are you leveraging it in order to monetize your expertise or accelerate your success? On LinkedIn, the content strategy you bring to the table has a big role in successfully building your personal brand. If your personal brand is lacking, or …

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smileys, customer satisfaction, review

Proven Local Marketing Strategies to Drive Customer Experience & ROI

Businesses that flourish and succeed are usually the ones that provide the sort of products and services that consumers want. This means that these businesses must keep in constant communication with their consumer base so they know what kind of direction they should be heading in. These days, consumers desire more and more personalized and …

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