A (Re)Intro to Guest Posting (on Sales-Supported Publishers)
Garrett French founder of Citation Labs, shows us his walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit those websites? How can you go about building these links? https://www.youtube.com/watch?v=8bybXhZ4JYs
Read More How Did Ad Spending Change During The Pandemic?
Recently, the data platform Improvado conducted a study of 6,000 US companies and found that during the 12 months of 2020, the higher education (481%), design (229%) and consumer electronics (217%) industries saw the highest increases in digital ad spend. Although the ...
Read More Is This The Best Time For Ad-Free Search Engines?
These days, privacy has become a much bigger concern these days, and many more people are growing more of an awareness of their own private data online. So is this a good time for the release of a search engine ...
Read More Gen Z and Millennial Social Consumer Habits (Infographic)
Over the last year, it seems that consumer behavior has changed quite a bit over the last year, all thanks to COVID-19. This is because the following pandemic keep people from going out like they used to. In turn, they ...
Read More How People Search: Understanding User Intent
It\'s fun to think of the old days. Nostalgia can be a fun thing to think about occasionally, as remembering how things used to be can be fun. It\'s interesting to think about how back in the early days of ...
Read More Twitter Tests New ‘Undo’ Option For Sent Tweets
For those of us who uses Twitter quite often, such as myself, when we make a mistake in sending a tweet that we didn’t mean to send, we would have to do a full delete, and then redo the tweet ...
Read More A Small Business Guide to Starting a Podcast (Infographic)
It seems that podcasts have gotten more and more popular over the years, as more people are listening to them on a regular basis. They can be extremely useful to listen to, they can bring enjoyment. Podcasts have reached over ...
Read More Enterprise Site Crawl Management & Staying Ahead of the Google Algorithm
Are you preparing for the Core Web Vitals and mobile-first index transitions in a few months? What steps should you take in order to assess the impact of algorithm updates? Check out this Search Engine Journal video and find out! ...
Read More Creators Can Charge Followers for Content with Twitter\’s Super New Feature
According to Twitter, their Facebook Group-like Communities has been announced. Twitter Communities and lets users charge followers for special content they are providing. Google is also talks about FLoC, and that they will not be doing anything about replacing cookies, ...
Read More Google Ads Mobile App Adds Custom And Performance Insights Notifications
Did you know that in Google Ads, if there is any kind of significant performance changes, your mobile app can send you custom notifications and alert you of these kind of changes? Yup! You will be able to monitor important ...
Read More Microsoft Bing Receives A More Visually Immersive Appearance
According to an announcement, Microsoft has been making a number of different updates to Microsoft Bing Search, making a user’s search experience more “visually immersive,” including a number of features like recipe results, expandable search result carousels, infographic knowledge panels ...
Read More LinkedIn Provides New Performance Insights for Higher Education Marketers (Infographic)
LinkedIn has shared some new insights showing that its ad options have become more effective for higher education marketers than TV marketing outreach campaigns. This could be great for any HVAC company, especially if they are trying to market to ...
Read More Communication Strategies For Company-Wide Change
When it comes to change, change can be difficult. With everything going on in the world, it seems like a lot of companies and businesses are going through change, especially digital change. One of the important things that businesses have ...
Read More WordPress Considers Dropping Support for IE 11
In an announcement, WordPress is thinking about if it should drop Internet Explorer 11 support, but not without seeking feedback from users. There would be both positive and negative consequences for doing this though. By dropping support for IE 11, ...
Read More Google Won’t Build Or Use Alternate Identifiers To Track Users Across The Web
According to a recent announcement, Google will not build or use identifiers, while doubling down on Federated Learning of Cohorts (FloC) as as a way for an advertiser to reach their intended audience. After doing some testing, Google said that ...
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