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building, cologne, facade

Microsoft Advertising Bids Adieu to Manual CPC

The Search Engine Journal folks talk about the new payment option available in Facebook and Instagram checkout. If your HVAC site is violating Google News and Discover policies, you'll be looking down the barrel of manual action penalties. And Microsoft ...
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facebook, social media, media

Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

Because of Apple’s IDFA in-app data tracking process, Facebook taken to warning advertisers of some of the major impacts that will occur. Unfortunately, the ones to see the biggest losses due to these new prompts are its Audience Network partners. There ...
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cms, wordpress, content management system

Thin Content And Why Quality Content Matters – Sustainable Monetized Websites

Aurora Morales and her two co-hosts examine 4 types of low-quality content that negatively impact a website’s performance. How do you avoid thin content and add value to build a loyal readership that keeps coming back to your site? Learn ...
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mistakes, editing, school

Microsoft Releases AI That Helps Interpret And Correct Searcher Spelling Errors

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. Can you imagine, a potential business is searching for ...
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hacking, cyber, blackandwhite

22 Ways You Can Improve Your Online Presence In 2021

When it comes to local presence, you want to be able to know people are able to see your brand and business. How visible is your business to others online? Are the right people able to see you? The folks ...
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hands, old, typing

How to Master Email Marketing in 2021

Are you a HVAC business? Do you want to market out your business to other HVAC businesses? One way to get your foot into the door is through email. Email marketing lets you stay in contact with your target audience. ...
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twitter, facebook, together

Top 6 Social Media Trends of 2021

Each and every company these days needs a social media presence, especially if they want to be able to get the word out about their business, brand, as well as the products and services that they provide. Social media is ...
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software development, guest post, content writing

Who Are Nano Influencers And How to Work With Them (Infographic)

A common approach to mapping out your HVAC-based influcencer marketing strategy is to go for the biggest people, since they will usually bring in the biggest numbers of potential customers. It’s understandable that that’s what you’d want to spend your ...
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texting, mobile phones, hands

Google My Business Adds Messaging To Desktop Interface

Ever since 2016, Google My Business (GMB) let potential customers to message businesses through their listings, but that was it. You could only chat with customers through the GMB app. But now, GMB has begun letting businesses chat with customers ...
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