How Did Ad Spending Change During The Pandemic?

Recently, the data platform Improvado conducted a study of 6,000 US companies and found that during the 12 months of 2020, the higher education (481%), design (229%) and consumer electronics (217%) industries saw the highest increases in digital ad spend.

Although the rise in things like education and consumer electronics entertainment makes sense, but the increase in demand for housing was a shock because of lower interest rates caused by the construction and furniture industry boom.

Source – Search Engine Land

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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