How Did Ad Spending Change During The Pandemic?

Recently, the data platform Improvado conducted a study of 6,000 US companies and found that during the 12 months of 2020, the higher education (481%), design (229%) and consumer electronics (217%) industries saw the highest increases in digital ad spend.

Although the rise in things like education and consumer electronics entertainment makes sense, but the increase in demand for housing was a shock because of lower interest rates caused by the construction and furniture industry boom.

Source – Search Engine Land