LinkedIn has shared some new insights showing that its ad options have become more effective for higher education marketers than TV marketing outreach campaigns. This could be great for any HVAC company, especially if they are trying to market to other businesses.
Nielsen was commissioned to conduct a study to help better determine how higher education marketers can maximize their efforts at different promotional approaches. The study also went to find how diversifying ad spend across media channels can help to expand campaign reach (or not).
LinkedIn has published a new infographic summarizing the key elements.