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Eric Schmidt the ex-CEO of Google once said, brands are the solution, they\'re not the problem, right? It\'s how you sort out the good companies from the cesspool. And I\'m paraphrasing his quote, but you guys get the point. It\'s ...

It\'s pretty dang challenging to scale your link building, especially when you have to deal with a lot of heavy competition from other similar industries and brands. It\'s even harder when those brands are several times larger than your own. ...

“Do you have any expert advice for managing multiple SEO projects on a daily basis? Would appreciate any tips or any type of guideline that will help SEO professionals like me.” This question, asked by Akshay in Ahmedabad, was answered ...

A really common reason why your HVAC business might not be showing up on Google Maps and GMB is because it might lack location authority. If your location listing on GMB doesn\'t have authority, then you\'ll have to be close, ...

The new mobile YouTube ad creation workflow (left) and campaign metrics (right). On June 21, during the International Small Business Week, Google announced that they are launching a simplified ad creation workflow for video ads on YouTube, and is now ...

A lot of businesses have been forced into some huge changes thanks to the pandemic that\'s been affecting us all over the last year. If you\'re doing business online in any capacity, then there are always going to be some ...

It can be difficult and quite overwhelming when you first get into marketing, but the folks over at LYFE Marketing is here to help with a guide to digital marketing for beginners. In this digital marketing tutorial, They cover things ...

The team from Sprout Social has released their newest ‘Social Index’ report where their main focus was a variety of key trends in both social media marketing and how business can use social media channels to maximize their brand awareness ...

“Why… How are desktop and mobile ranking different when we’ve already been switched to mobile first indexing?” This was asked by somebody who was curious about how to diagnose the reason a sight wouldn’t preform as well in a mobile ...

Are you are having a difficult time keeping up with leads from different sources and channels? Jessica Clarke and Anna Charity of CallRail, worked with Nalini Prasad of BluShark Digital presented a Search Engine Journal webinar where they share some ...

If you want to promote your business, where do you go to get started? Well today, LYFE Marketing is giving us a marketing 101 crash course on the basics of digital marketing. This is your guide to marketing for beginners, and you’ll ...

A social media strategy is a summary of all of the things that you or your marketing team plans on doing, all in hopes of achieving the best reach they can through various social media channels. It guides your action, ...

It\'s been a crazy year, and I think we can all agree on that, no doubt. Because of how things have been going ever since the start of the pandemic, things have really changed, for all of us. Our lives ...

We are ever so slowly recovering from the pandemic caused by the release of COVID-19 over a year ago. In return, we are now in the starting stage of rebuilding our businesses and getting things back to working order. Hopefully ...

Because of the pandemic, it\'s easy to see how every type of industry has been effected by COVID-19. Some industries have made it through the last year and a half worse than others, and just like everyone who owns a ...