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When you’re marketing to specific audiences, you might find that B2C marketing is different from B2B marketing. With B2B, the sales cycles are longer. You have to consider the stakeholders when dealing with B2B. There’s also the extra costs as ...

Nobody wants their site to go down. After all, if your site isn’t working, that means all of your conversions are on hold until your site is back up again. A big concern for SEO, in this case, is what ...

A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads.  “Static headlines are an additional column you can add to your Dynamic ...

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research or new studies and surveys and then pitching those things to writers. A lot of the work comes ...

404 errors can really mess things up with your site\'s chances to rank in the SERP. This means that fixing these errors are a major priority. In this episode of Technical Tips, Dr. Pete walks you through how to effectively ...

Several initiatives has been launched by Google meant to help job seekers, with three career certification courses available for open enrollment. These courses can be found on Coursera, which will let people earn a four-year degree in only six months. ...

Some changes have been recently been made to Google’s rich results report in Google Search Console, one which has to do with the job posting report and the other has to do with the FAQ and Q&A rich results report. Google ...

On March 9, Snapchat released a new 50 page report in partnership with Oxford Economics where they see how Gen Z will drive the post-pandemic recovery and digital economy. Although the first thought one might have is, how or why might Gen ...

Twitter has been testing a new way to show images in user’s timelines. This means that, instead of seeing a cropped image in a tweet, you instead will see full images in the tweet. As explained by Twitter: “Now testing on Android and ...

Content is incredibly important when it comes to SEO. Without any good content at your disposal, your SEO will absolutely suffer. With excellent copywriting on your side, as well as a great tone of voice, your content will help gain ...

According to Borrell, a company that provides in-depth data and insights on local advertising and marketing expenditures, SEM and SEO are topping the “most effective” chart among “Local Marketing Masters.” Borrell released a report called “The 2021 Mindset of Local ...

With online business as popular as ever these days, which has only accelerated because of the pandemic, if your business is to survive, you will need to think about how to deal with your HVAC selling strategies. You will need ...

Garrett French founder of Citation Labs, shows us his walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit those websites? How can you go about building these links? https://www.youtube.com/watch?v=8bybXhZ4JYs

Recently, the data platform Improvado conducted a study of 6,000 US companies and found that during the 12 months of 2020, the higher education (481%), design (229%) and consumer electronics (217%) industries saw the highest increases in digital ad spend. Although the ...

These days, privacy has become a much bigger concern these days, and many more people are growing more of an awareness of their own private data online. So is this a good time for the release of a search engine ...