Google Won’t Build Or Use Alternate Identifiers To Track Users Across The Web

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According to a recent announcement, Google will not build or use identifiers, while doubling down on Federated Learning of Cohorts (FloC) as as a way for an advertiser to reach their intended audience.

After doing some testing, Google said that “advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.”

You might want to consider gathering first party data from sources like rewards programs, email signups and the such, as it can help you learn more about your customers.

Read more here.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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