Blog

Recently, two of Google\'s SEO-related help documents have been updated, including specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such ...

Before we go any further, let’s define keyword cannibalization. Keyword cannibalization is when you have various website pages (such as articles an blog posts) that all rank for the same search query in Google. So if you have two or ...

If you haven’t heard already, video has emerged as the undisputed champion among all types of engageable content. Using video for your marketing will help you boost your brand visibility ad growth will absolutely help any business, no matter the ...

B2B content trends can be tough. B2B marketing is always evolving as we see new technologies and platforms emerge. Because of this, new trends and strategies will emerge as well. These days, marketers have to understand where the industry is ...

On January 20, 2023, Meta announced an update to the terminology that it uses to display performance metrics. The term ‘people’ was updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. This seems like ...

Do your Facebook ads blend into the Facebook scroll feed like just another piece of furniture? You’re not alone. Many HVAC businesses struggle to create ads that resonate with Facebook users. The most important thing to consider is finding a ...

In this White Shark Media video, you’ll learn all about Google Ads Insights! They share how this powerful tool can add value to your marketing efforts and help you make data-driven decisions. They go over the latest Google Ads Insights, ...

If you’ve been in the search space long enough, you’ve probably heard about Google’s core updates and how they affect your website. These changes take place over the course of the year, and can happen several times. But what are ...

Are you a small business owner in a B2B industry who wants to expand your reach on social media? In this SEMrush video, you’ll learn about insights about what social platforms to focus on, how to plan out your content, ...

Thanks to all of the crazy drama that we are all witness to at Twitter, there are a lot of folks who are thinking about using other options. One of the major options for many of these people have looked ...

Staying competitive in this current digital world means maximizing your content, which means you have to have an SEO strategy in place. One of the things that is vital to that strategy is SEO forecasting. SEO forecasting is the process ...

A great number of businesses these days have a LinkedIn account because they recognize it as a powerful tool that not only shows people what their business is all about, it can help generate leads and develop new partnerships. By ...

Have you ever watched an ad on television and suddenly got hit with fond memories of the past and the good old times came rushing back to you. As we understand it, that’s nostalgia, which is described as the sentimental ...

2023 is here, and we’ve seen quite a few algorithm updates and changes. It’s important that we figure out what Google wants to tell us with all of these updates. We are seeing so much competition online, and Google is ...

Getting organic traffic is an important part of any digital marketing strategy. If you want to increase the traffic to your website, you’ll want to increase your site’s ranking on Google. A great SEO strategy will help you with that, ...