When it’s done right, persuasive ads can bring in new audiences while using the opinions, feelings and desires of your customers and clients to compel them to purchase a product or service from your brand.
Getting the attention of your audience and showing them all of the benefits of your brand’s products and services is important for building a strong online presence.
But today’s digital marketing world is crazy competitive, and that can make it difficult for your brand to stand out.
This is why you want to use persuasive writing in your advertising – it can help attract the interest of your key target audiences and convince them to give what you have to offer a try without the need to be completely educated on what your product or service.
If you feel that your Facebook advertising could use a push in that direction, then you’ll find the help you need in a Social Media Examiner article that will help you discover how you can write Facebook ads hat move people to action, rather than just inform them.
In their article, here’s the points they cover:
- Start with an irresistible hook
- Create a sense of urgency
- Address customer pain points
- Show social proof
- Focus on the benefits
- Handle objections seamlessly
- Us a single call to action that’s crystal clear
- Reiterate messaging in the ad creative
- Let Facebook personalize and optimize your Facebook Ads
Make sure to check it out to find out how to write a more persuasive Facebook!