FTC Warning Letters Sent Out
It seems that the FTC has sent out warning letters to a number of websites that have been providing misleading information regarding COVID-19, as well as other health matters. https://twitter.com/JohnMu/status/1374451915933642752?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1374451915933642752%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fthrivesearch.com%2Fftc-warning-letters-sent-out%2F As you can see John Mueller was asked if Google ...
Read More New Study Looks at Instagram Engagement Rates, Based on Analysis of 102 Million Business Posts (Infographic)
I’m sure that if you’re a business using Instagram as part of your marketing strategy, you’ll want to see how you’re doing in comparison to everyone else, especially your competition. Even those businesses in the HVAC industry can benefit from ...
Read More Content KPIs to Define Success at Every Stage of the Funnel
Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business. Every time you create a new piece ...
Read More Most US Adults Don’t Have Any Interest In Voice Shopping
It’s interesting to see how shopping and looking for products and services have changed over the years. We used to always go to a brick and mortar store for our products or to get a service, but in recent years, ...
Read More Content Trends You Need to Know Now
Content and SEO are both an incredible thing, as they see nothing but a bright future ahead of them. Overall, it seems that content is improving because we are learning how to strategize, research, create and publish it for everybody ...
Read More Google Refutes Data on ‘Zero-Click’ Searches and the Role it Plays in Guiding Referral Traffic
Over the last few days, it seems the SEO community has been talking about a new study shared by SparkToro. The study is saying that over two-thirds of searches done on Google results in no click-through at all. As explained by SparkToro’s ...
Read More Microsoft Will Be Auto Applying Ad Suggestions – Here\’s What Advertisers Should Know
Beginning March 2021, it\'s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google\'s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting ...
Read More Fewer People Trust Online Reviews
For small businesses, reviews are important. With positive reviews, they can flourish. With negatives ones though, and business can all but dry up. Reviews can make or break them. They are that important. Proactive online reputation management can build trust ...
Read More Picking The Right Podcast
Podcasts have certainly matured over the years, and a sign of proof of this comes from Podsights (they provide attribution, cross-platform reporting and competitive insights for podcast advertisers and publishers). In an announcement made on March 23, “Podsights raised $4M in new ...
Read More Tips for Finding Higher Value SEO Retainer Clients
When you\'re running a business, it\'s important to have clients, because if you don\'t have any (or not enough) clients, then your HVAC business could easily fold due to a lack of money coming in. This is why it\'s important ...
Read More YouTube Experiments With Automated Lists Of Products It Detects In Videos
A new feature is being tested by Google that is meant to detect products in video, and then displays both that item and related products as well. This came from the YouTube tests and experiments page on March 22. According to the ...
Read More Clubhouse Talks About Key Growth Challenges In Their Latest Town Hall Update
With how well Clubhouse is doing on their audio-only platform, there are already vultures circling it – both Twitter and Facebook. This means they’re really going to have to work hard to get as big a piece of pie as they can before ...
Read More JavaScript SEO: Best Practices and Debugging Tools
Having webpages that are fun and interactive is great to keeping your visitors engaged. A good way to create these types of webpages would be to utilize JavaScript. How you would create these webpages that utilize JavaScript in an engaging ...
Read More Technical Tips: How to Effectively Correct Redirect Chains
Here’s a fun little Google tidbit for you – the search engine will only follow up to five redirect hops in a single crawl. Basically, too many redirect chains might have a chance of impacting your crawl budget negatively. In ...
Read More Link Building Tactics for Beginners
Link building is important, but many SEOs tend to agree that link building is quite difficult. A lot of time is spent trying to do it and do it well, but if you can master it, it can put you ...
Read More Are You Ready To Thrive?



