Microsoft Will Be Auto Applying Ad Suggestions – Here\’s What Advertisers Should Know

Beginning March 2021, it\’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google\’s auto-applied ad suggestions.

According to Microsoft, the reason for auto-applying ad suggestions is two fold.

1. Ad copywriting is complex and time-consuming.
2. Auto-applying ad suggestions will hopefully boost performance, saving time.

According to the internal data Microsoft has collected, its auto-apply suggestions can help users identify high potential ad groups, and automatically creating new ads in those ad groups.

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