Microsoft Will Be Auto Applying Ad Suggestions – Here’s What Advertisers Should Know

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Beginning March 2021, it’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google’s auto-applied ad suggestions.

According to Microsoft, the reason for auto-applying ad suggestions is two fold.

  1. Ad copywriting is complex and time-consuming.
  2. Auto-applying ad suggestions will hopefully boost performance, saving time.

According to the internal data Microsoft has collected, its auto-apply suggestions can help users identify high potential ad groups, and automatically creating new ads in those ad groups.

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Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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