Beginning March 2021, it’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google’s auto-applied ad suggestions.
According to Microsoft, the reason for auto-applying ad suggestions is two fold.
- Ad copywriting is complex and time-consuming.
- Auto-applying ad suggestions will hopefully boost performance, saving time.
According to the internal data Microsoft has collected, its auto-apply suggestions can help users identify high potential ad groups, and automatically creating new ads in those ad groups.