Picking The Right Podcast

microphone, audio, recording

Podcasts have certainly matured over the years, and a sign of proof of this comes from Podsights (they provide attribution, cross-platform reporting and competitive insights for podcast advertisers and publishers).

In an announcement made on March 23, “Podsights raised $4M in new venture funding led by Newark Venture Partners with participation from Graham Holdings, Aglaé Ventures, and our existing investors Greycroft, Supernode Global, BDMI, and Betaworks.

Sean Creeley, the CEO of Podsights, was asked about this channel:

“Podcast advertising is now measurable. When stacking podcast advertising next to digital, TV or social, marketers traditionally lacked vital metrics to improve their campaigns. Between attribution, the innovations in ad servers, and podcasting’s growing reach, large advertisers are increasing their commitments to the medium.”

Read more at Martech and Podsights for more details.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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