New Study Looks at Instagram Engagement Rates, Based on Analysis of 102 Million Business Posts (Infographic)

I’m sure that if you’re a business using Instagram as part of your marketing strategy, you’ll want to see how you’re doing in comparison to everyone else, especially your competition.

Even those businesses in the HVAC industry can benefit from adding Instagram to their marketing strategy. The more avenues you can travel down, the better chance you have of reaching potential customers and clients.

Socialinsider recently teamed up with Sked Social in order to analyze over 102 million Instagram business posts, to get a sense of the latest engagement benchmarks in the app. The two groups compared performance over time.

You can check out the full report here, or take a look at the infographic summary below. Some handy insights for your IG planning.