Content KPIs to Define Success at Every Stage of the Funnel

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Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business.

Every time you create a new piece of content, you should create it to fulfill a user’s intent, which is often explained in the form of a marketing funnel. After you can figure out the part of the funnel you’re dealing with, you can choose the appropriate metrics to define the success of that content.

Learn about content KPIs to measure content success, regardless of one’s placement in the funnel. How do you track them? How do they support your marketing goals?

Find out in Search Engine Journal’s post, over here.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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