Google Refutes Data on ‘Zero-Click’ Searches and the Role it Plays in Guiding Referral Traffic

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Over the last few days, it seems the SEO community has been talking about a new study shared by SparkToro. The study is saying that over two-thirds of searches done on Google results in no click-through at all.

As explained by SparkToro’s Rand Fishkin:

“From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some mobile and nearly all voice searches, and thus it’s probable that more than 2/3rds of all Google searches are what I’ve been calling “zero-click searches.”

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Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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