Blog

How Cognitive Intelligence will Reshape Chatbots

Over the years, Chatbots have really grown and come out of their shells as useful tools for brand websites. But even with all the growth they’ve gone through, they still have their flaws. In this SEJ video, Dr. Michelle Zhou, ...
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Google Launches Two Improvements to Search Console Reports

Google Search Console has released two brand new features that are meant to improve how efficient data gets analyzed in reports. The two updates includes: Regex FiltersRevamped Comparison Mode What exactly do these two features do? Check out Search Engine ...
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Yelp Introduces A Searchable Asian-Owned Business Profile Attribute

Yelp has added a new profile attribute that allows businesses to self-identify as Asian-owned. This new attribute joins women-owned, Black-owned and Latinx-owned diversity attributes. This attribute is good if you want to distinguish your business, allowing more people who want ...
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Microsoft Teases Flyer Extensions And Customer Match

During Microsoft’s monthly roundup of recent product announcements and updates, the company teased something they call flyer extensions. This new type of extension will display more product promotions in your ads and is currently available to advertisers in the US. ...
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Reputation Acquires Nuvi To Enhance Social Listening

The reputation experience management platform, Reputation, has recently acquired the social experience management platform, Nuvi in order to enhance their social listening capabilities. Reputation’s purpose is to aggregate and analyze solicited and unsolicited customer feedback in order to keep the ...
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Google Launches Video Ad Experiments to Help Refine Marketing Approaches

Are you in the HVAC industry with a strong marketing strategy? There are all kinds of different styles of marketing that you\'ll be able to pull off, but have you tried video yet? If you haven\'t, using video for marketing ...
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50 Questions To Get Answered In Order To Evaluate The Quality Of Your Website

Depending on how a website is created, kept up and maintained, the quality of it can vary. Sometimes it can be a good site, sometimes, not so much. When you have a site that is the centerpiece of your brand ...
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How Are SMBs Tackling Social Media Marketing? (Infographic)

Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn ...
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What Are Some Google Maps Stats Every Business Owner & Marketer Should Know In 2021? (Infographic)

If you want to improve your business’ Google presence, you’re in luck! The team over at The Website Fixer has given us 8 Google Maps stats that highlight its importance. These stats have been placed in the following infographic. Check out the infographic for ...
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What Are Some Great PayPal Alternatives For Your Business?

Having a variety of payment methods are great for any business. It gives everybody greater options in case a consumer or client doesn’t have that one popular payment app. The app the helped to revolutionize the ecommerce scene and helped ...
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Instagram Shares Tips on Effective Influencer Marketing

Influencer marketing can be a powerful thing, especially if you can create a fruitful partnership with social media influencers. These kinds of partnerships can really help boos the success of your campaign, especially on the platforms that really focus on ...
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Most Agency Professionals Don’t Believe Their Company Is Evolving

Changing with the times is inevitable, and this applies to all business sites who wish to keep with the times and with clients and consumers. Recently, a study by market research firm Bastion db5 came out that had over 1,300 ...
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How to Use Hreflang for a Multilingual Website

It seems that when it comes to hreflang implementation, (according to SEMrush in 2017) 75% of websites that integrate it have been having implementation errors. More recently, Dan Taylor did a study of almost 2000 Salesforce Commerce Cloud websites and found that 63% of them ...
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Things Steven van Vessum Learned While Running SEO at a Digital Marketing Agency

Back before getting into and running his own company, Steven van Vessum was lading an SEO team at a digital marketing agency that catered to SMB clients. When you first start your own company, it\'s normal that you\'d make a ...
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How to Get Backlinks in 2021

Britney Mueller is here to talk about link building on Whiteboard Friday! In part one, she talks about modern link building. In part two, she walks us through tips and tricks for link prospecting. Finally, in part three, Britney takes ...
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Are You Ready To Thrive?

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