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Over the last few days, it seems the SEO community has been talking about a new study shared by SparkToro. The study is saying that over two-thirds of searches done on Google results in no click-through at all. As explained by SparkToro’s ...

Beginning March 2021, it\'s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google\'s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting ...

For small businesses, reviews are important. With positive reviews, they can flourish. With negatives ones though, and business can all but dry up. Reviews can make or break them. They are that important. Proactive online reputation management can build trust ...

Podcasts have certainly matured over the years, and a sign of proof of this comes from Podsights (they provide attribution, cross-platform reporting and competitive insights for podcast advertisers and publishers). In an announcement made on March 23, “Podsights raised $4M in new ...

When you\'re running a business, it\'s important to have clients, because if you don\'t have any (or not enough) clients, then your HVAC business could easily fold due to a lack of money coming in. This is why it\'s important ...

A new feature is being tested by Google that is meant to detect products in video, and then displays both that item and related products as well. This came from the YouTube tests and experiments page on March 22. According to the ...

With how well Clubhouse is doing on their audio-only platform, there are already vultures circling it – both Twitter and Facebook. This means they’re really going to have to work hard to get as big a piece of pie as they can before ...

Having webpages that are fun and interactive is great to keeping your visitors engaged. A good way to create these types of webpages would be to utilize JavaScript. How you would create these webpages that utilize JavaScript in an engaging ...

Here’s a fun little Google tidbit for you – the search engine will only follow up to five redirect hops in a single crawl. Basically, too many redirect chains might have a chance of impacting your crawl budget negatively. In ...

Link building is important, but many SEOs tend to agree that link building is quite difficult. A lot of time is spent trying to do it and do it well, but if you can master it, it can put you ...

It seems that a lot of people who aren\'t in SEO, but want SEO to happen to their business website might eventually ask one particular questions - how long does SEO actually take? Understandably, a definitive answer is always nice, ...

According to data from chartr and Edison Research, more and more people in the US are regularly listening to podcasts. The number of podcasts that are available year after year are also on the rise. Because there is an increase in podcasting overall, that also means ...

All websites are created differently. Topics, content, number of pages, it\'s all different. Even in the same industry (just like in HVAC), websites can be vastly different in how big they are, even if we\'re talking small business. When you ...

A lot of people have heard of Instagram, and many of us uses the platform on a daily basis, but how many of us have heard of or have used Reels (which is Instagram’s short term video feature similar to TikTok)? ...

WordPress has always kept up on updating their platform in the background, but sometimes, problems occur. In this case, version 10.2 of WordPress Gutenberg, has been found to cause \"fatal errors\" because of an incompatibility issue of WordPress. It seems ...