Why are keywords important to your website? They are important because they are the bonding agent between people who and the content that you provide that fill the people’s needs. Keywords are as much about you target audience as they are about your content.
As a business, they are important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your HVAC services.
But not all keywords are created equal. There are just some keywords you want to not use. In the following video, Neil Patel breaks down how sometimes the best SEO strategy is to abandon some keywords.