Google currently has a system in place to take care of ad disapprovals – a three strike system. This system will effectively suspend your ad account if you receive repeated violations. It’s easy to see why this could be a bit concerning since it could spell the end of your account if enough of your ads become disapproved.
When your ad gets disapproved, it could be due to a policy violation, but it could be something as simple as a wording choice or a bad keyword.
So what causes ad disapprovals and how do you appeal them? When is it appropriate to chat with a Google representative on the issue?
Navah Hopkins wrote a column on Search Engine Journal on how to make an appeal if you feel your ad got disapproved by mistake by Google. Check it out below!