How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy

Why do holiday campaigns matter when you can just do your regular old marketing campaigns? The reason is because people are read to spend because they’re doing either last minute shopping or preparing for the year to come and researching who to go to for certain services or products.

As an HVAC business, it’s you job to make your services known to your clients. With the holidays coming up fast, you should make sure you’re equipped with a holiday marketing strategy that can be used as your machine to increase business during that busy time of year. It’s the best time of year to really push promotions, boost brand image and attract new business. The holiday season is when a lot of people might consider using services they wouldn’t normally think of or use before.

In this Search Engine Journal video, Mark Rofe and Loren Baker discuss innovative and newsworthy personal branding and digital PR that Mark has been involved with over the few years.

The newest venture that Rofe is partaking in is selling Christmas Trees online, as he owns ChristmasTrees.co.uk.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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