What is UTM? UTM is short for Urchin Tracking Module, which is used to measure the effectiveness of digital marketing campaigns. They are used to pinpoint particular sources of traffic to your website. As an example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to Facebook.
The main objective of a UTM is to help keep track of the success of your website and all the visitors it has.
In this episode of Whiteboard Friday, Claire Carlile, a guest host and small business SEO expert, takes us through the what, why, here and how of UTM tagging for your GM profiles.
