UTM Tagging for Google My Business

What is UTM? UTM is short for Urchin Tracking Module, which is used to measure the effectiveness of digital marketing campaigns. They are used to pinpoint particular sources of traffic to your website. As an example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to Facebook.

The main objective of a UTM is to help keep track of the success of your website and all the visitors it has.

In this episode of Whiteboard Friday, Claire Carlile, a guest host and small business SEO expert, takes us through the what, why, here and how of UTM tagging for your GM profiles.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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