Content audit is the process of going through every bit of content that you have on your site and reviewing them to make sure it’s been optimized for SEO purposes. Plus, content audits are a way to make sur that you’re meeting your business objective.
With content auditions, you will be able to effectively track metrics and content performance, make data-backed decisions, and show you what you should work on and what needs to be done to get you to where you want to be.
But how do you carry out content audits? Rebekah Dunne has a column she wrote on Moz that will tell us how to do just that!