What is social media branding? It is when you use social media platforms to engage with your target audience. Constant social media branding across these platforms helps create the voice of a company. Whether the content comes from a feed, email or a YouTube video, it’s immediately recognizable and easy to assimilate what is already know about the company and the previous services or deliverables to the client of a platform.
This type of branding makes it easy to get more relevant people into your sales funnel by giving them a reason to trust you and your business.
Social media has become the ultimate space to expand your audiences, allowing you to scale your brand to the next level. But because there’s 3.8 million people looking through their favorite social media platforms, there is going to be a challenge in differentiating your brand from others.
So in order to figure out how to create the best strategy that will really help boost your social branding efforts, Irina Weber has a column over on Social Media Today that shows us seven lesser-known tools that we can utilize to help with the branding process.