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In a survey of over 400 entrepreneurs, SkyNova discovered that 70% of SMBs learned about social media marketing simply through guessing. 42% of SMBs admitted to copying other brands, while 39% took advantage of free online tutorials. Over a third of the ...

Are you running an HVAC business and you want to really maximize your LinkedIn marketing campaign? Then you\'re in luck! LinkedIn wants to help marketers do their best with their campaigns, so it launched a new overview of its various advertising options, ...

As we have been hearing in the news, Clubhouse, the invitation-only/audio-only app has been the talk of the town recently, especially since many other online and app platforms have been making their own version of Clubhouse for themselves. Clubhouse has ...

It doesn\'t seem to matter what kinds of precautions you take on the internet, misinformation will always find its way across the net. That\'s human nature for you. This is also the case when it comes to marketing. It wouldn\'t ...

Barry Schwartz has posted part two of his conversation with Fay Friedman, the Director of SEO and Marketing of AJH Co where the two talk about specific topics, which includes duplicate content, featured snippets and people also ask. They also ...

The front page of the internet, Reddit, has been trying to maximize community engagement and boost advertiser appeal by cleaning itself up recently. Fortunately, these efforts have seen a positive ROI, as the company reported that it averaged 52 million daily active users ...

Video is still considered an incredible tool to utilize with your HVAC customers in 2021. These days, people seem to be loving video and video advertising more than ever, especially when you think about how still images and plain text ...

Facebook has been a great way for brands to make a good impression on consumers, as well as market their business to them. Facebook Groups is also a wonderful way to help focus on your community since people will join ...

In this episode of of Marketing O\'Clock on SEJ, here are the topics they are covering today: Regex data filtering comes to Search ConsoleMicrosoft Ads is feeling like the MAN as it debuts a fistful of featuresThe team weighs in ...

What is a myth? A myth is a garbled truth, misspoken fact that some people will end up thinking is true. In this episode of Whiteboard Friday, Shannon McGuirk take us through five link building myths that we believe in ...

Recently, Google has put up a new guideline that shuts down putting your business phone number into your Google Posts. This means that if you post a phone number in a post, you will be going against Google Post’s guidelines. ...

In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained ...

When it\'s time to begin promoting for an HVAC product or service that you provide, some advertisers will create new ad copy with a new headline and call it good. But that just isn\'t always enough. There\'s more to getting ...

Google’s continuous audience sharing was announced last year, allowing manager accounts to share audience lists with a sub-account. More recently though, the search engine allowed sub-accounts to return the favor by being able to share existing and future remarketing lists ...

Twitter has announced that it is re-branding its ad products, allowing it to streamline its different options into fewer, grouped segments. The purpose of this re-branding is to make its various ad offerings more clear and easier for brands to find the ...