Why Intent & Design Is Important in Digital PR

Digital PR, or link building, is a strategy involving the creation of content that has both a unique hook and outreach to bloggers and journalists so that your content gets even more coverage than normal.

This strategy is mean to help build the identity of your HVAC brand, both online and off. If there are any success stories and positive client experiences, it can shed a positive light on your business, increasing your brand awareness.

Loren Baker of Search Engine Journal spoke with Gisele Navarro, the CEO of NeoMam Studios, about why design and intent are an important factor in Digital PR.

In this Search Engine Journal episode, Giselle shares her creative process for building a successful link building campaign utilizing design and ways to bridge the gap between SEO and PR.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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