Google currently has a system in place to take care of ad disapprovals – a three strike system. This system will effectively suspend your ad account if you receive repeated violations. It\’s easy to see why this could be a bit concerning since it could spell the end of your account if enough of your […]

Striving for an excellent quality blog is a goal for your website. It can provide great information about brand news, and why you are a trusted source of HVAC news. With a blog, you will write about things that visitors to your site will find either helpful or useful, and will prove that you\’re not […]

You are either starting up a new HVAC business, or you\’re thinking of changing up your current hosting, and the question is, which should you go with? Your choices includes either dedicated hosting or shared hosting. John Mueller of Google shared his thoughts on the matter: “Using shared hosting is perfectly fine and does not […]

According to Google, offline conversions are: “Sometimes, an ad doesn’t lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world […]

Google has begun rolling out its newest core update for July of 2021, and should be complete within a two week time period. If you begin noticing that the Google July 2021 core update has negatively impacted your site in the search results, it\’s not necessarily because you\’re doing anything wrong with your site. In […]

On June 21, during the International Small Business Week, Google announced that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile. Now, advertisers can launch a campaign by adding a video, selecting the specific audiences, and designating a budget. Here\’s what […]