At the beginning of the year, Google announced that it would roll out changes to phrase match and broad match modifiers. This feature allows advertisers to reach potential clients and customers with the following keyword match types: Exact match for precision Broad match for reach Phrase match and broad match modifier for a balance of both At […]

We are inching closer and closer to when Core Web Vitals will finally begin rolling out, and the big question is, are you ready? But what are Core Web Vitals, anyway? With Core Web Vitals, it is a set of metrics meant to measure the loading, interactivity and visual stability of a website. These three […]

According to Google\’s search results, case studies is defined as \”a process or record of research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time or a particular instance of something used or analyzed in order to illustrate a thesis or principle.\” Case […]

Regardless of how big your website is, you always want to do your best trying to have it rank as high as possible on Google. After all, the higher the site gets, the greater the chances you\’ll have of getting people visiting it and potentially getting some conversions. But what do you do if your […]

Google is currently rolling out the new Google Ads Insight page worldwide after being in beta for some time. The Insights page became available to advertisers on April 14, and shows trends that are custom-made to your business. This page lets you see how well you’re doing and how you’re keeping up with demand for trending services […]

With all the things you ca do in Google Search Console, it isn\’t always going to be easy to find every single thing or know everything that you can do, so it isn\’t shocking when you discover a report that you didn\’t really know was there. One of those reports that aren\’t easy to find […]