Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

The Biggest Impact on SEO

Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing his quote, but you guys get the point. It’s pretty much saying brands are important and brands are a key factor in Google’s rankings.

What Are Some Ways For Better Managing Several SEO Projects At The Same Time?

“Do you have any expert advice for managing multiple SEO projects on a daily basis? Would appreciate any tips or any type of guideline that will help SEO professionals like me.” This question, asked by Akshay in Ahmedabad, was answered in a post over on Search Engine Journal by Mindy Weinstein. Naturally, you want to …

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compass, map, direction

How To Get Listed On Google Maps and Google My Business

A really common reason why your HVAC business might not be showing up on Google Maps and GMB is because it might lack location authority. If your location listing on GMB doesn’t have authority, then you’ll have to be close, or even standing right next to your business location to appear on Google Maps. As …

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keep it simple, typography, hand cursor

Google Simplifies Ad Creation Of YouTube Ads For SMBs

On June 21, during the International Small Business Week, Google announced that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile. Now, advertisers can launch a campaign by adding a video, selecting the specific audiences, and designating a budget. Here’s what …

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girl, star, christmas

New Report Looks at Evolving Consumer Expectations From Brands on Social Media

The team from Sprout Social has released their newest ‘Social Index’ report where their main focus was a variety of key trends in both social media marketing and how business can use social media channels to maximize their brand awareness and connection with other clients. You can download the full report, which can be found …

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workplace, imac, desktop

Why are Mobile And Desktop Rankings Are Different?

“Why… How are desktop and mobile ranking different when we’ve already been switched to mobile first indexing?” This was asked by somebody who was curious about how to diagnose the reason a sight wouldn’t preform as well in a mobile search, but does really well in desktop. Google’s John Mueller stepped up to answer, pointing …

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profits, revenue, business

Top Tips to Improve Your PPC Lead Quality & Follow Up

Are you are having a difficult time keeping up with leads from different sources and channels? Jessica Clarke and Anna Charity of CallRail, worked with Nalini Prasad of BluShark Digital presented a Search Engine Journal webinar where they share some incredible tips that would help ensure a strong lead follow-up! Not only that, they discussed …

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