Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing his quote, but you guys get the point. It’s pretty much saying brands are important and brands are a key factor in Google’s rankings.
It’s pretty dang challenging to scale your link building, especially when you have to deal with a lot of heavy competition from other similar industries and brands. It’s even harder when those brands are several times larger than your own. With a larger size, would come a larger amount of links that they can put …
What You Need To Know About Scaling Your Link Building Read More »
“Do you have any expert advice for managing multiple SEO projects on a daily basis? Would appreciate any tips or any type of guideline that will help SEO professionals like me.” This question, asked by Akshay in Ahmedabad, was answered in a post over on Search Engine Journal by Mindy Weinstein. Naturally, you want to …
What Are Some Ways For Better Managing Several SEO Projects At The Same Time? Read More »
A really common reason why your HVAC business might not be showing up on Google Maps and GMB is because it might lack location authority. If your location listing on GMB doesn’t have authority, then you’ll have to be close, or even standing right next to your business location to appear on Google Maps. As …
How To Get Listed On Google Maps and Google My Business Read More »
On June 21, during the International Small Business Week, Google announced that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile. Now, advertisers can launch a campaign by adding a video, selecting the specific audiences, and designating a budget. Here’s what …
Google Simplifies Ad Creation Of YouTube Ads For SMBs Read More »
A lot of businesses have been forced into some huge changes thanks to the pandemic that’s been affecting us all over the last year. If you’re doing business online in any capacity, then there are always going to be some level of dangers that we as business owners have we have to keep a look …
9 Key Internet Safety Tips and Notes (Infographic) Read More »
It can be difficult and quite overwhelming when you first get into marketing, but the folks over at LYFE Marketing is here to help with a guide to digital marketing for beginners. In this digital marketing tutorial, They cover things like social media marketing tips, search engine optimization on Google, & more!
The team from Sprout Social has released their newest ‘Social Index’ report where their main focus was a variety of key trends in both social media marketing and how business can use social media channels to maximize their brand awareness and connection with other clients. You can download the full report, which can be found …
New Report Looks at Evolving Consumer Expectations From Brands on Social Media Read More »
“Why… How are desktop and mobile ranking different when we’ve already been switched to mobile first indexing?” This was asked by somebody who was curious about how to diagnose the reason a sight wouldn’t preform as well in a mobile search, but does really well in desktop. Google’s John Mueller stepped up to answer, pointing …
Why are Mobile And Desktop Rankings Are Different? Read More »
Are you are having a difficult time keeping up with leads from different sources and channels? Jessica Clarke and Anna Charity of CallRail, worked with Nalini Prasad of BluShark Digital presented a Search Engine Journal webinar where they share some incredible tips that would help ensure a strong lead follow-up! Not only that, they discussed …
Top Tips to Improve Your PPC Lead Quality & Follow Up Read More »