What is the difference between absolute and relative URLs? The big difference is that absolute URLs will always include the domain name of the website with http://www. Relative links show the pat to the file or refer to the file itself, which is useful because it can transfer a user from point to point within […]

If you\’re using Google Ads to get your HVAC brand out there to more people through Google, more than likely you\’re using Google Ads Editor to do it. By using Google Ads Editor, you can export and import files to share proposals or make changes to an account. You can even view stats for all […]

Google Ad announced that it is launching a new budget report that will help your HVAC business visually your monthly campaign spend behavior. It\’ll help you easily see what your daily spend is, all of your campaign\’s monthly spending limits, monthly spending forecast, cost to date, and even budget changes that got changed during over […]

Misconceptions can be found anywhere. There will be any number of them regarding any number of subjects that you can thing of. Not surprisingly, there are even misconceptions in the SEO industry. One misconception that some hold on to is whether or not bounce rate is a Google ranking factor or not. It\’s easy to […]

There are a good amount of options when it comes to choosing SEO tools. These tools include the likes of SEMrush, ScreamingFrog, Sloth, HreflangTags Testing Tool, RankMath, and so much more. Google has a good amount of SEO tools to choose from as well that marketers can use to perform your tasks with greater ease […]

It seems that a lot of folks, including the Marketing O\’Clock team, have noticed that there are issues with the titles in the Google SERPS. Although Google rewriting title tags aren’t really a new thing to happen, it was confirmed by Danny Sullivan that Google introduced a new system of generating titles for web pages. […]