Keywords are an important part of your SEO strategy because they tell search engines about the content found on your HVAC site\’s webpages. They help people search for the content that you provide to fill a particular need that they have. Keywords are as much about your audience as they are about your content. If […]

Google Ad Editor is a utility program that lets you make changes to your campaigns through excel and upload them to your account via .csv files. This is very useful for creating multiple or large-scale charges, especially if you have users who are used to and comfortable with excel. It can be quite useful as […]

It can be difficult creating ad copy for your business ads. I imagine it\’s even more difficult to create effective ads for certain industries, including the HVAC market. So if you\’re thinking of creating ad copy for your own HVAC business, you will want to create something that will really draw in the attention of […]

If you were recently given a manual action against your HVAC site, or if you think you\’re about to get one, then you will want o remove any offending links from your site. If you can\’t do that yourself, then you should disavow the URLs of the questionable pages or domains connected to your site. […]

If you haven\’t heard already, in July of 2022, Google plans on phasing out expanded text ads (ETAs), an ad format that has been around literally as long as Google Ads itself, which came out in October of 2000. The reasoning behind this action is simply due to the industry-wide trend moving towards automation. Once […]

What is direct traffic? If the traffic comes directly from the URL or a bookmarked website, then it is considered direct traffic. This would typically indicate that people are not only interested in something in your industry or market, but in your specific brand. This means there is a high chance they’ll return to your […]