Striving for an excellent quality blog is a goal for your website. It can provide great information about brand news, and why you are a trusted source of HVAC news. With a blog, you will write about things that visitors to your site will find either helpful or useful, and will prove that you’re not just a business trying to sell a service or product. You care about what’s going on in the HVAC industry.
When you write a blog post, it’s obvious that you want to create content that not only draws people in, but you want to make sure it not just keeps the readers engaged. You want to make sure you support SEO efforts as well. One way to do that is through writing an awesome introduction to your blog post. Even if the main body of the post has incredible information in it, people would likely not even get there if the intro was boring.
But how do you create an introduction like this? Pawel Grabowski has a column over on Search Engine Journal that teaches us seven different ways to create blog introductions that will hook your readers from the get go!