Things You Could Be Automating With Google Ads Scripts

In case you don\’t know what Google Ad scripts do, here\’s quick explanation – these particular scripts are meant to automate PPC reporting and performance, and provides a way to programmatically control your Google Ads data using simple JavaScript in a browser-based IDE. Scripts can be used to automate common procedures or interact with external data for one to many different Google Ads accounts.

Creating scripts for your Google Ads data can be a godsend for those who doesn\’t want to deal with all the repetitive tasks that in-house PPC managers would normally have to deal with without them. By using Google Ads scripts, these managers can concentrate on more important things that will help increase overall revenue for your company.

According to Google, it has announced a new version of scripts that will make it easier for PPC managers to automate and optimize their campaigns.

What are some specific scripts for PPC tasks that should be at the top of your list to give a try?

Check out Frederick Vallaeys‘s column about the subject on Search Engine Journal below!

Read More Here