If you\’re trying to understand how Google is ranking its search results and you want to know how you can make sure your content approach is aligned with the important discover parameters laid down by Google, you are in the right place. Not long ago, Google published an updated version of ‘How Search Works’ website. With […]

In case you don\’t know what Google Ad scripts do, here\’s quick explanation – these particular scripts are meant to automate PPC reporting and performance, and provides a way to programmatically control your Google Ads data using simple JavaScript in a browser-based IDE. Scripts can be used to automate common procedures or interact with external […]

A website is usually disindexed for one of two reasons: Google has taken a manual action on your site.  Someone accidentally made a mistake in the code of the website to cause the deindexation The indexing of your content by Google is determined by their system algorithms that takes into account user demand and quality. […]

Google currently has a system in place to take care of ad disapprovals – a three strike system. This system will effectively suspend your ad account if you receive repeated violations. It\’s easy to see why this could be a bit concerning since it could spell the end of your account if enough of your […]

Striving for an excellent quality blog is a goal for your website. It can provide great information about brand news, and why you are a trusted source of HVAC news. With a blog, you will write about things that visitors to your site will find either helpful or useful, and will prove that you\’re not […]

You are either starting up a new HVAC business, or you\’re thinking of changing up your current hosting, and the question is, which should you go with? Your choices includes either dedicated hosting or shared hosting. John Mueller of Google shared his thoughts on the matter: “Using shared hosting is perfectly fine and does not […]