Marketing is an important part of any business, regardless of the industry or business size. It doesn’t matter if you are running a B2C or B2B company, marketing is an absolute must.
No matter what sort of business you’re running, you need to find a way to connect and engage with your audience, and one way to do that is with the various social media platforms that we have access to. Social media marketing has seen a huge growth over the years, with Twitter following closely behind LinkedIn as one of the most used social media platforms for B2B marketers.
Over 82% of B2B marketers have employed Twitter in their marketing strategy within the last year. If you aren’t utilizing Twitter for your B2B marketing, you aren’t doing all you can to marketing your business.
If you are using Twitter though, you want to make sure you have a smart, tactical plan in order to reach your goals.
Flora Ohanyan has written a post over on Bulky where she discusses B2B Twitter strategies and tips for improving your B2B Twitter presence. She goes into detail about identifying and engaging influencers, events and conference participation, driving traffic to your website, and more in her post.
Check it out here to learn more about growing your presence on Twitter!