How To Make Videos That Stand Out On Social Media

Everyone makes Facebook and Instagram videos. . . but how do you make them stand out?

Social media is consistently changing the way we communicate and consume information. These days, it isn\’t shocking that that with all of the content that we post across the various channels, the most successful content type you can use is visual. Did you know that visual content is more than 40 times more likely to get shared than all-text content?

Yup! And video is no exception. 65% of SMEs and large organizations consider video the most engaging communication channel for their audiences.

In this video, John Lincoln, a digital marketing expert, will share some tips straight from Meta, on creating the best video possible.

Here is a list of steps John covers to create awesome videos!

(00:25) 1. Create templates of your work with brand-approved assets to give them the same look and feel
(00:42) 2. Opt for enticing transitions to keep your audience engaged
(01:17) 3. Tailor your videos for each platform by paying attention to aspect ratios
(01:32) 4. Pay attention to emerging trends and put your own spin on it
(01:45) 5. Audio is no longer optional, so add it to your videos

Scott Davenport

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