In case you didn’t know, Instagram is pretty big. It has an enormous audience at its disposal – over 1 billion active users monthly to be exact. Instagram is the second most visited social network (sitting pretty at an average user time of 53 minutes per day) after Facebook.
Out of all of the people using using the platform, 90% of users follow at least one company. According to Facebook in 2019, 65% of those who were polled ended up visiting a brand website or app after seeing it on Instagram. 46% of interviewees made the decision to buy a product or service from a brand online or offline.
Understandably, marketers usually look at Instagram advertising as B2C, but that’s not exactly true. Sure, B2C brands will have a presence on the platform, but realistically, it’s a B2B goldmine. Instagram can help you distinguish your brand, build and audience, and promote customer or client loyalty.
If you’re a HVAC company who does B2B business, then you might want to consider using Instagram as another venue for your marketing efforts.
Check out Sprout Social’s post about how you can use Instagram for B2B marketing, and see if the platform is a good fit for your brand.