I know that this is a weird idea, but if you’re a B2B business, you might want to consider using Facebook in order to connect with other businesses. A lot of B2B businesses will probably think this is an odd idea, because Facebook doesn’t really seem like the kind of platform they’d use for networking.
Now, Facebook is finally coming out with B2B targeting within the platform.
You can now access the following when creating a campaign within Meta:
- IT Decision Makers: A B2B audience segment that targets ads to people who are IT decision-makers based on their job titles.
- Business Decision-Makers based on their titles and interests: A B2B audience segment that targets ads to people who are business decision-makers based on their job titles and interests.
- Business Decision Makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy or marketing, based on their job titles.
- New Active Businesses: Admins of engaged businesses that were created in the last 6, 12, or 24 months.
If you are considering running B2B targeted campaigns, Visibility is here to help!
