For some Google Ads accounts, a brand new “Signal” has started popping up, which can be found under the Demographics tab and is focused on optimizing targeting. This new feature is now rolling out to Google Ads managers now.
Ginny Marvin, the Google Ads Liaison, recently tweeted that optimizing targeting “uses audience & demo inputs as signals to find more conversions w/in campaign goal, so you’ll see impressions outside of your set targeting signals. To help distinguish, set signals are labeled as ‘Signal.’”
With this new feature, HVAC marketers will now have the ability to acquire new clients, or bring back previous ones.
Something to keep in mind when your Google Ads account gets Signals, it will automatically be enabled, but can be turned off, albeit manually.
The only downside it seems with the feature is that it can be a bit on the expensive side, so if your budget isn’t an expansive one, you might be out of luck.
The feature isn’t available to everyone yet.